About Second Rotation
Second Rotation is building the easiest destination on the Web for people to sell consumer electronics and gadgets without the risks and challenges that come with traditional peer to peer selling online. The experience is designed to be as easy as possible for the seller. By answering a few questions about the condition of an item, someone can instantly see what Second Rotation will pay them for their item. If our offer is accepted, we provide free shipping. Once the item arrives we transfer payment to seller.
We're also impacting the problem of e-waste. By buying unwanted gadgets and putting them into the hands of people who still value them we help extend the useful life of items that would otherwise end up in landfills. If an item has no market value, Second Rotation will ensure it is recycled responsibly.
Founded in 2006 and privately-held, the company is headquartered just outside Boston, MA.
The Executive Team
Rousseau Aurelien – Founder & CEO
Rousseau brings to Second Rotation over 12 years of entrepreneurial leadership with core expertise in business development, and technology applications. Rousseau has a successful track record at implementing both strategic and tactical plans to win customers and partners. Some of Rousseau’s major achievements are: Winner of Ziff Davis’ “Sm@rt 50” and “Sm@rt 100” awards in 1999, 2000, and 2001; Generated over $80 million in channel-revenue by delivering mission critical solutions to Fortune 1000 companies such as Bear Stearns, State Street, Olympus, Met Life, Wang, HBO Asia, and Singapore Port Authority; Managed the development and commercial rollout of WebEnsemble, an award winning Digital Asset Management framework. Prior to founding Second Rotation, Rousseau held senior positions at Signiant, StateStreet Bank, Teradyne, and was the co-founder of Internet consultancy Cambridge Information Systems.
Israel Ganot – President & COO
Israel brings a very strong background of 19 years experience in eCommerce and offline retail to the Second Rotation Team. Israel spent six years at eBay and PayPal, where he was instrumental in the company’s international expansion in Europe, Latin America and Asia. Israel also served as Director of Finance & Operations at eBay UK Ltd., where he helped scale the local business to $300 million. Israel started his career as research analyst with Goldman Sachs covering the retail industry. Israel holds an MBA from Harvard, and a BS in Finance and International Business from New York University.
James McElhiney – Chief Technology Officer
James leads our high-powered development team, bringing over 20 years of large-scale development expertise to creating the secret sauce that makes Second Rotation possible. James co-founded Boston Compliance Systems, which he later sold to Thomson Financial, and has co-authored patents on large-scale audio and video storage and distribution. James holds a BSEE from Worcester Polytechnic Institute.
Matt Frattaroli – VP, Business Operations
Matt has 15 years of Operations and Client Services experience, coming to us from GetConnected, where he built and led service delivery and account management functions for Best Buy, Circuit City, Dell, Radio Shack and AOL including cell phone sales and fulfillment for Best Buy, NEC and Motorola. Prior to GetConnected, Matt spent ten years working with transactional Internet startups and as a groupware consultant for IBM Global Services and Coopers & Lybrand. He holds a BS from Cornell University and is also the proud Dad and sand castle construction worker for his 4-yr old foreman son.
Edward F. Finn, CPA, CFA – Vice President, Finance
Ed brings over 10 years of operations and professional services experience to Second Rotation. Prior to Second Rotation, Ed was the principal at The DMF Group, where he consulted for local start-ups. Entrepreneurial experience includes four years running the financial operations for GetConnected, Inc., a Boston-based software and transaction processing platform for the retail and telecomm provider markets. Prior to that, Ed served in financial executive posts at two local start-ups. He’s also spent time at Stonebridge Associates, and Ernst & Young. Ed is a graduate of Georgetown University, is a Certified Public Accountant (CPA), and holds the Chartered Financial Analyst (CFA) designation. Outside the office, Ed is a passionate basketball player and golfer and enjoys art, wine, and working on his place in Boston’s North End.
Daniel Smith – Vice President, Interactive Marketing
Dan brings his online marketing expertise and general marketing credentials to the Second Rotation Team. Most recently, Dan led search engine marketing efforts at BuyerZone.com, where he also helped facilitate a successful acquisition by Reed Business Information. Prior to that, Dan worked on branding and advertising initiatives at Ford Motor Company, managed multiple footwear product lines at New Balance Athletic Shoe, and helped shape corporate strategy at Liberty Mutual. Dan holds an MBA from MIT Sloan and a BA in Quantitative Economics from Tufts University. Dan is a proud Vermonter, avid basketball player, and long-suffering Buffalo Bills fan.
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